When you work with us,
you get us.
Customer-Led is a deliberately small team of senior SaaS operators. No layers, no handoffs, no outsourcing. Just deep strategic work, done faster.
We help growth-stage teams clarify who they’re for, what they solve, and how to communicate it. No fluff. Just customer clarity that moves the needle.
Meet the Customer-Led team
The same team that leads your sprint, leads your strategy. No handoffs. No behind-the-scenes substitutions.
Georgiana Laudi
Chief Strategist
Exec-level strategist with 25 years in go-to-market and 15 working in B2B tech. Creator of the Customer-Led Growth framework. Author (Forget The Funnel), speaker and advisor to SaaS teams serious about unlocking growth through customer clarity. Leads every engagement personally, bringing speed, depth, and an outsized impact.
supported by trusted firepower
Behind the sprint team is a small, trusted bench we tap for executional firepower — design, content, growth strategy — plus behind-the-scenes ops to keep everything moving smoothly.
why teams work with us
When it matters, and it needs to be right, that is when to bring us in.
We’re fast without being shallow. Deep without getting lost in theory. And we don’t just advise, we embed. Every client engagement is hands-on and handled by the same senior team above.
We’ve helped SaaS companies:
Pinpoint their ideal customer when they were stuck trying to serve everyone
Clarify their positioning and narrative to improve conversions
Design onboarding and retention strategies rooted in real customer insights
Align their entire team around one clear customer growth strategy
You won’t find junior strategists, offloaded work, or copy/paste playbooks here. Just the people above, doing what we’re best at.
If you have questions for the team, check out our contact page for more info:
where you've seen us
Our work has been featured in publications, on stages and podcasts across the SaaS, marketing, product, and startup ecosystems since 2010.
