Attract the right customers. Convert them with confidence.
A 3 to 6 week sprint built on real customer evidence so you know exactly what to fix and how to fix it.
Done for you. No playbooks. No long retainers.
Sound like your team?
Our sprints are especially high-ROI when…
Your metrics aren't where they need to be and you're done guessing why.
You have happy customers but you're struggling to acquire more of them.
Your market or product has shifted. Your positioning & messaging haven't.
Customer segmentation is on your list, you just haven't had the right process to act on it.
There's a ton of growth levers you could pull but you aren't sure which to prioritize.
You're willing to be challenged on what you think you know about your customers.
Your metrics aren't where they need to be and you're done guessing why.
You have happy customers but you're struggling to acquire more of them.
Your market or product has shifted. Your positioning & messaging haven't.
Customer segmentation is on your list, you just haven't had the right process to act on it.
There's a ton of growth levers you could pull but you aren't sure which to prioritize.
You're willing to be challenged on what you think you know about your customers.
Your metrics aren't where they need to be and you're done guessing why.
You have happy customers but you're struggling to acquire more of them.
Your market or product has shifted. Your positioning & messaging haven't.
Customer segmentation is on your list, you just haven't had the right process to act on it.
There's a ton of growth levers you could pull but you aren't sure which to prioritize.
You're willing to be challenged on what you think you know about your customers.
Pretty well every SaaS team faces at least one of these challenges as they grow. When it's your team...
✭ ✭ ✭ ✭ ✭ Trusted by best-in-class technology companies
The Customer-Led Growth™ Framework
The Customer-Led Growth™ Framework
When features are easy to build and marketing is easy to launch, the only durable moat is understanding your customers (how and why they make decisions), better than anyone else. It's the difference between time-sucking guesswork and an operating model that makes you feel like you can see around corners your competition can't.
When features are easy to build and marketing is easy to launch, the only durable moat is understanding your customers (how and why they make decisions), better than anyone else. It's the difference between time-sucking guesswork and an operating model that makes you feel like you can see around corners your competition can't.
STEP 1
Get inside the heads of your best-fit customers
STEP 2
Map the value drivers that everything else depends on
STEP 3
Build the plan that moves revenue
Put simply, Customer-Led Growth is the evidence-based approach for creating positioning, messaging and product experiences that drive revenue.
Trusted by the best product teams
No retainers.
No one-size-fits-all playbooks.
No coaching or training from the sidelines.
Get the undivided attention of seasoned, exec-level pros and a 'done-for-you' format that gives you the speed and rigor 2026 demands.
4-Week Positioning & Messaging Sprint
In just 4 weeks you'll get
a) evidence-based clarity on your highest-value customers right now,
b) know exactly what they care about most and why they chose you, and
c) durable positioning and messaging that resonates, so your team can move faster and with confidence.
In just 4 weeks you'll get
a) evidence-based clarity on your highest-value customers right now,
b) know exactly what they care about most and why they chose you, and
c) durable positioning and messaging that resonates, so your team can move faster and with confidence.
✭ ✭ ✭ ✭ ✭ Trusted by best-in-class technology companies
✭ ✭ ✭ ✭ ✭ Trusted by best-in-class technology companies
6-Week Product Growth Sprint
Get everything in the 4-week sprint, plus in just 2 more weeks:
Turn data-backed understanding into an actionable plan for growth. We’ll map your customer experience, define KPIs that connect value to outcomes, and lead a team workshop to align on priorities.
You’ll walk away with a focused and detailed roadmap of exactly what to do and how to do it.
Then, we work with you until you see results.
Get everything in the 4-week sprint, plus in just 2 more weeks:
Turn data-backed understanding into an actionable plan for growth. We’ll map your customer experience, define KPIs that connect value to outcomes, and lead a team workshop to align on priorities.
You’ll walk away with a focused and detailed roadmap of exactly what to do and how to do it.
Then, we work with you until you see results.
✭ ✭ ✭ ✭ ✭ Trusted by best-in-class technology companies
✭ ✭ ✭ ✭ ✭ Trusted by best-in-class technology companies
"The speed, the rigor, the structure. Having somebody drive it versus us with all the other things going on. It really makes sense to leverage experts through it. The depth of value the team has provided has exceeded expectations."
(RentCheck *doubled* signups within 3 months of their sprint, full case study coming soon)
(RentCheck *doubled* signups within 3 months of their sprint, full case study coming soon)
Marco Nelson
Founder & CEO
Marco Nelson
Founder & CEO
Marco Nelson
Founder & CEO
Success stories to ask us about
100%
increase in free-to-paid
conversion rate
300%
increase in "north star"
feature adoption
94%
increase in
website signups
90%
reduction in leads' time
to demo booked
100%
increase in free-to-paid
conversion rate
300%
increase in "north star"
feature adoption
94%
increase in
website signups
90%
reduction in leads' time
to demo booked
CASE STUDIES
Success stories to ask us about
100%
increase in free-to-paid conversion rate
300%
increase in "north star" feature adoption
94%
increase in
website signups
90%
reduction in leads' time to demo booked
CASE STUDIES
Praise for our sprints
Founders, product & GTM leaders at fast-growing SaaS companies consistently recommend our sprints
"Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can't get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget the Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base."
Dan Stuart
President at Invoice Simple & Joist
"We've only just wrapped up working together, and this has already changed the way we think and talk about our product.
The way the insights were organized by Jobs to be Done was incredibly useful. I also loved how everything was oriented around business value rather than just tasks. Most of our team is pretty senior and sophisticated, so this will be really helpful for them.
The quality of work was amazing, and having an emotion-free view was very helpful."
Matt Young
CEO at UserVoice
"The value themes Forget the Funnel identified clicked with our team. Their analysis helped us understand how to better communicate our product's strengths to developers. Their messaging framework helps us speak directly to what makes our product truly valuable from the start.
The impact on our product roadmap has been huge. After our workshop, there was no ambiguity about what we work on next."
John Mahoney
CEO at Mailosaur
"Messaging has historically been difficult for us to nail because we've been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations."
Tyson Kunovsky
Co-founder & CEO at AutoCloud
"You helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing.
Second, we have an action plan for growth backed up by research (which I love)!
Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!"
Tomas Sugar
CMO at Smartlook
"This team was awesome to work with. It was amazing to have everything organized into a single source of truth that we can use to align everyone on our team.
The entire team loves the work, and we're all so inspired to build better products and solutions for customers. We will absolutely be back for more."
Lauren Lavender
CMO at HelloPrenup
"We have been super impressed with the results. I loved that we walked away with both strategic and tactical insights. I have a framework to better understand our customers and how we add value, and I also have information that I can use to tackle OKRs right now.
This has been entirely worth the investment. I'm so, so pleased with the findings and the execution. by the FTF team!"
Andrew Morton
CRO at UserVoice
"I would 110% recommend working with the your team. I've already recommended them to a few other founders!
This team does a deep dive into your company and establishes all the opportunities you're currently leaving on the table. Their expertise has brought so much value to us already — and we haven't even finished implementing all their recommendations yet."
Sarah Boland
Founder & CEO at Life Lapse
"Working with Forget the Funnel doesn't give you rich customer insights. It provides you with action able steps to take, critical changes to make, content, and processes to improve—all geared to improving customer's experience and increase the value your product provides.
My team paid tens of thousands of dollars to work with Forget the Funnel, and we earned every dollar back tenfold."
Rand Fishkin
Co-Founder at SparkToro
"With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. You helped us rethink the way that we're doing product marketing, along with how we're going to market between all the different disciplines across Bitly.
It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales."
Tara Robertson
CMO at Bitly
"I was so impressed at the FTF team's understanding of our product, and their ability to have meaningful, nuanced discussion about what's best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence."
Emily Castles
CTO at Boundless
"You really helped us build alignment and strategy. We were growing but churn was brutal, and we couldn't figure out why customers were leaving. We know we were delivering value, but we couldn't clearly explain what that value was… to us or our customers.
You minded through all that fluff, and helped us see exactly what our best customers cared most about. The customer research they did for us was a huge unlock. Now, it's the foundation of our product strategy, how we prioritize AI, and even my speaking gigs. The work we did with you wasn't just about copy or messaging, it sparked a total shift in how we think about delivering value.
Weston Zimmerman
Founder at SynkedUp
"Forget the Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results.
The 23% lift exceeded our expectations. It proved that focusing on customer insights and delivering the right messaging at the right time makes a measurable difference."
Ryan Chong
Senior Product Manager at Joist
"Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can't get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget the Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base."
Dan Stuart
President at Invoice Simple & Joist
"We've only just wrapped up working together, and this has already changed the way we think and talk about our product.
The way the insights were organized by Jobs to be Done was incredibly useful. I also loved how everything was oriented around business value rather than just tasks. Most of our team is pretty senior and sophisticated, so this will be really helpful for them.
The quality of work was amazing, and having an emotion-free view was very helpful."
Matt Young
CEO at UserVoice
"The value themes Forget the Funnel identified clicked with our team. Their analysis helped us understand how to better communicate our product's strengths to developers. Their messaging framework helps us speak directly to what makes our product truly valuable from the start.
The impact on our product roadmap has been huge. After our workshop, there was no ambiguity about what we work on next."
John Mahoney
CEO at Mailosaur
"Messaging has historically been difficult for us to nail because we've been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations."
Tyson Kunovsky
Co-founder & CEO at AutoCloud
"You helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing.
Second, we have an action plan for growth backed up by research (which I love)!
Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!"
Tomas Sugar
CMO at Smartlook
"This team was awesome to work with. It was amazing to have everything organized into a single source of truth that we can use to align everyone on our team.
The entire team loves the work, and we're all so inspired to build better products and solutions for customers. We will absolutely be back for more."
Lauren Lavender
CMO at HelloPrenup
"We have been super impressed with the results. I loved that we walked away with both strategic and tactical insights. I have a framework to better understand our customers and how we add value, and I also have information that I can use to tackle OKRs right now.
This has been entirely worth the investment. I'm so, so pleased with the findings and the execution. by the FTF team!"
Andrew Morton
CRO at UserVoice
"I would 110% recommend working with the your team. I've already recommended them to a few other founders!
This team does a deep dive into your company and establishes all the opportunities you're currently leaving on the table. Their expertise has brought so much value to us already — and we haven't even finished implementing all their recommendations yet."
Sarah Boland
Founder & CEO at Life Lapse
"Working with Forget the Funnel doesn't give you rich customer insights. It provides you with action able steps to take, critical changes to make, content, and processes to improve—all geared to improving customer's experience and increase the value your product provides.
My team paid tens of thousands of dollars to work with Forget the Funnel, and we earned every dollar back tenfold."
Rand Fishkin
Co-Founder at SparkToro
"With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. You helped us rethink the way that we're doing product marketing, along with how we're going to market between all the different disciplines across Bitly.
It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales."
Tara Robertson
CMO at Bitly
"I was so impressed at the FTF team's understanding of our product, and their ability to have meaningful, nuanced discussion about what's best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence."
Emily Castles
CTO at Boundless
"You really helped us build alignment and strategy. We were growing but churn was brutal, and we couldn't figure out why customers were leaving. We know we were delivering value, but we couldn't clearly explain what that value was… to us or our customers.
You minded through all that fluff, and helped us see exactly what our best customers cared most about. The customer research they did for us was a huge unlock. Now, it's the foundation of our product strategy, how we prioritize AI, and even my speaking gigs. The work we did with you wasn't just about copy or messaging, it sparked a total shift in how we think about delivering value.
Weston Zimmerman
Founder at SynkedUp
"Forget the Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results.
The 23% lift exceeded our expectations. It proved that focusing on customer insights and delivering the right messaging at the right time makes a measurable difference."
Ryan Chong
Senior Product Manager at Joist
"Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can't get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget the Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base."
Dan Stuart
President at Invoice Simple & Joist
"We've only just wrapped up working together, and this has already changed the way we think and talk about our product.
The way the insights were organized by Jobs to be Done was incredibly useful. I also loved how everything was oriented around business value rather than just tasks. Most of our team is pretty senior and sophisticated, so this will be really helpful for them.
The quality of work was amazing, and having an emotion-free view was very helpful."
Matt Young
CEO at UserVoice
"The value themes Forget the Funnel identified clicked with our team. Their analysis helped us understand how to better communicate our product's strengths to developers. Their messaging framework helps us speak directly to what makes our product truly valuable from the start.
The impact on our product roadmap has been huge. After our workshop, there was no ambiguity about what we work on next."
John Mahoney
CEO at Mailosaur
"Messaging has historically been difficult for us to nail because we've been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations."
Tyson Kunovsky
Co-founder & CEO at AutoCloud
"You helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing.
Second, we have an action plan for growth backed up by research (which I love)!
Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!"
Tomas Sugar
CMO at Smartlook
"This team was awesome to work with. It was amazing to have everything organized into a single source of truth that we can use to align everyone on our team.
The entire team loves the work, and we're all so inspired to build better products and solutions for customers. We will absolutely be back for more."
Lauren Lavender
CMO at HelloPrenup
"We have been super impressed with the results. I loved that we walked away with both strategic and tactical insights. I have a framework to better understand our customers and how we add value, and I also have information that I can use to tackle OKRs right now.
This has been entirely worth the investment. I'm so, so pleased with the findings and the execution. by the FTF team!"
Andrew Morton
CRO at UserVoice
"I would 110% recommend working with the your team. I've already recommended them to a few other founders!
This team does a deep dive into your company and establishes all the opportunities you're currently leaving on the table. Their expertise has brought so much value to us already — and we haven't even finished implementing all their recommendations yet."
Sarah Boland
Founder & CEO at Life Lapse
"Working with Forget the Funnel doesn't give you rich customer insights. It provides you with action able steps to take, critical changes to make, content, and processes to improve—all geared to improving customer's experience and increase the value your product provides.
My team paid tens of thousands of dollars to work with Forget the Funnel, and we earned every dollar back tenfold."
Rand Fishkin
Co-Founder at SparkToro
"With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. You helped us rethink the way that we're doing product marketing, along with how we're going to market between all the different disciplines across Bitly.
It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales."
Tara Robertson
CMO at Bitly
"I was so impressed at the FTF team's understanding of our product, and their ability to have meaningful, nuanced discussion about what's best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence."
Emily Castles
CTO at Boundless
"You really helped us build alignment and strategy. We were growing but churn was brutal, and we couldn't figure out why customers were leaving. We know we were delivering value, but we couldn't clearly explain what that value was… to us or our customers.
You minded through all that fluff, and helped us see exactly what our best customers cared most about. The customer research they did for us was a huge unlock. Now, it's the foundation of our product strategy, how we prioritize AI, and even my speaking gigs. The work we did with you wasn't just about copy or messaging, it sparked a total shift in how we think about delivering value.
Weston Zimmerman
Founder at SynkedUp
"Forget the Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results.
The 23% lift exceeded our expectations. It proved that focusing on customer insights and delivering the right messaging at the right time makes a measurable difference."
Ryan Chong
Senior Product Manager at Joist
"Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can't get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget the Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base."
Dan Stuart
President at Invoice Simple & Joist
"We've only just wrapped up working together, and this has already changed the way we think and talk about our product.
The way the insights were organized by Jobs to be Done was incredibly useful. I also loved how everything was oriented around business value rather than just tasks. Most of our team is pretty senior and sophisticated, so this will be really helpful for them.
The quality of work was amazing, and having an emotion-free view was very helpful."
Matt Young
CEO at UserVoice
"The value themes Forget the Funnel identified clicked with our team. Their analysis helped us understand how to better communicate our product's strengths to developers. Their messaging framework helps us speak directly to what makes our product truly valuable from the start.
The impact on our product roadmap has been huge. After our workshop, there was no ambiguity about what we work on next."
John Mahoney
CEO at Mailosaur
"Messaging has historically been difficult for us to nail because we've been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations."
Tyson Kunovsky
Co-founder & CEO at AutoCloud
"You helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing.
Second, we have an action plan for growth backed up by research (which I love)!
Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!"
Tomas Sugar
CMO at Smartlook
"This team was awesome to work with. It was amazing to have everything organized into a single source of truth that we can use to align everyone on our team.
The entire team loves the work, and we're all so inspired to build better products and solutions for customers. We will absolutely be back for more."
Lauren Lavender
CMO at HelloPrenup
"We have been super impressed with the results. I loved that we walked away with both strategic and tactical insights. I have a framework to better understand our customers and how we add value, and I also have information that I can use to tackle OKRs right now.
This has been entirely worth the investment. I'm so, so pleased with the findings and the execution. by the FTF team!"
Andrew Morton
CRO at UserVoice
"I would 110% recommend working with the your team. I've already recommended them to a few other founders!
This team does a deep dive into your company and establishes all the opportunities you're currently leaving on the table. Their expertise has brought so much value to us already — and we haven't even finished implementing all their recommendations yet."
Sarah Boland
Founder & CEO at Life Lapse
"Working with Forget the Funnel doesn't give you rich customer insights. It provides you with action able steps to take, critical changes to make, content, and processes to improve—all geared to improving customer's experience and increase the value your product provides.
My team paid tens of thousands of dollars to work with Forget the Funnel, and we earned every dollar back tenfold."
Rand Fishkin
Co-Founder at SparkToro
"With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. You helped us rethink the way that we're doing product marketing, along with how we're going to market between all the different disciplines across Bitly.
It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales."
Tara Robertson
CMO at Bitly
"I was so impressed at the FTF team's understanding of our product, and their ability to have meaningful, nuanced discussion about what's best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence."
Emily Castles
CTO at Boundless
"You really helped us build alignment and strategy. We were growing but churn was brutal, and we couldn't figure out why customers were leaving. We know we were delivering value, but we couldn't clearly explain what that value was… to us or our customers.
You minded through all that fluff, and helped us see exactly what our best customers cared most about. The customer research they did for us was a huge unlock. Now, it's the foundation of our product strategy, how we prioritize AI, and even my speaking gigs. The work we did with you wasn't just about copy or messaging, it sparked a total shift in how we think about delivering value.
Weston Zimmerman
Founder at SynkedUp
"Forget the Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results.
The 23% lift exceeded our expectations. It proved that focusing on customer insights and delivering the right messaging at the right time makes a measurable difference."
Ryan Chong
Senior Product Manager at Joist
"Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can't get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget the Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base."
Dan Stuart
President at Invoice Simple & Joist
"We've only just wrapped up working together, and this has already changed the way we think and talk about our product.
The way the insights were organized by Jobs to be Done was incredibly useful. I also loved how everything was oriented around business value rather than just tasks. Most of our team is pretty senior and sophisticated, so this will be really helpful for them.
The quality of work was amazing, and having an emotion-free view was very helpful."
Matt Young
CEO at UserVoice
"The value themes Forget the Funnel identified clicked with our team. Their analysis helped us understand how to better communicate our product's strengths to developers. Their messaging framework helps us speak directly to what makes our product truly valuable from the start.
The impact on our product roadmap has been huge. After our workshop, there was no ambiguity about what we work on next."
John Mahoney
CEO at Mailosaur
"Messaging has historically been difficult for us to nail because we've been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations."
Tyson Kunovsky
Co-founder & CEO at AutoCloud
"You helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing.
Second, we have an action plan for growth backed up by research (which I love)!
Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!"
Tomas Sugar
CMO at Smartlook
"This team was awesome to work with. It was amazing to have everything organized into a single source of truth that we can use to align everyone on our team.
The entire team loves the work, and we're all so inspired to build better products and solutions for customers. We will absolutely be back for more."
Lauren Lavender
CMO at HelloPrenup
"We have been super impressed with the results. I loved that we walked away with both strategic and tactical insights. I have a framework to better understand our customers and how we add value, and I also have information that I can use to tackle OKRs right now.
This has been entirely worth the investment. I'm so, so pleased with the findings and the execution. by the FTF team!"
Andrew Morton
CRO at UserVoice
"I would 110% recommend working with the your team. I've already recommended them to a few other founders!
This team does a deep dive into your company and establishes all the opportunities you're currently leaving on the table. Their expertise has brought so much value to us already — and we haven't even finished implementing all their recommendations yet."
Sarah Boland
Founder & CEO at Life Lapse
"Working with Forget the Funnel doesn't give you rich customer insights. It provides you with action able steps to take, critical changes to make, content, and processes to improve—all geared to improving customer's experience and increase the value your product provides.
My team paid tens of thousands of dollars to work with Forget the Funnel, and we earned every dollar back tenfold."
Rand Fishkin
Co-Founder at SparkToro
"With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. You helped us rethink the way that we're doing product marketing, along with how we're going to market between all the different disciplines across Bitly.
It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales."
Tara Robertson
CMO at Bitly
"I was so impressed at the FTF team's understanding of our product, and their ability to have meaningful, nuanced discussion about what's best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence."
Emily Castles
CTO at Boundless
"You really helped us build alignment and strategy. We were growing but churn was brutal, and we couldn't figure out why customers were leaving. We know we were delivering value, but we couldn't clearly explain what that value was… to us or our customers.
You minded through all that fluff, and helped us see exactly what our best customers cared most about. The customer research they did for us was a huge unlock. Now, it's the foundation of our product strategy, how we prioritize AI, and even my speaking gigs. The work we did with you wasn't just about copy or messaging, it sparked a total shift in how we think about delivering value.
Weston Zimmerman
Founder at SynkedUp
"Forget the Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results.
The 23% lift exceeded our expectations. It proved that focusing on customer insights and delivering the right messaging at the right time makes a measurable difference."
Ryan Chong
Senior Product Manager at Joist
"Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can't get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget the Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base."
Dan Stuart
President at Invoice Simple & Joist
"We've only just wrapped up working together, and this has already changed the way we think and talk about our product.
The way the insights were organized by Jobs to be Done was incredibly useful. I also loved how everything was oriented around business value rather than just tasks. Most of our team is pretty senior and sophisticated, so this will be really helpful for them.
The quality of work was amazing, and having an emotion-free view was very helpful."
Matt Young
CEO at UserVoice
"The value themes Forget the Funnel identified clicked with our team. Their analysis helped us understand how to better communicate our product's strengths to developers. Their messaging framework helps us speak directly to what makes our product truly valuable from the start.
The impact on our product roadmap has been huge. After our workshop, there was no ambiguity about what we work on next."
John Mahoney
CEO at Mailosaur
"Messaging has historically been difficult for us to nail because we've been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations."
Tyson Kunovsky
Co-founder & CEO at AutoCloud
"You helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing.
Second, we have an action plan for growth backed up by research (which I love)!
Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!"
Tomas Sugar
CMO at Smartlook
"This team was awesome to work with. It was amazing to have everything organized into a single source of truth that we can use to align everyone on our team.
The entire team loves the work, and we're all so inspired to build better products and solutions for customers. We will absolutely be back for more."
Lauren Lavender
CMO at HelloPrenup
"We have been super impressed with the results. I loved that we walked away with both strategic and tactical insights. I have a framework to better understand our customers and how we add value, and I also have information that I can use to tackle OKRs right now.
This has been entirely worth the investment. I'm so, so pleased with the findings and the execution. by the FTF team!"
Andrew Morton
CRO at UserVoice
"I would 110% recommend working with the your team. I've already recommended them to a few other founders!
This team does a deep dive into your company and establishes all the opportunities you're currently leaving on the table. Their expertise has brought so much value to us already — and we haven't even finished implementing all their recommendations yet."
Sarah Boland
Founder & CEO at Life Lapse
"Working with Forget the Funnel doesn't give you rich customer insights. It provides you with action able steps to take, critical changes to make, content, and processes to improve—all geared to improving customer's experience and increase the value your product provides.
My team paid tens of thousands of dollars to work with Forget the Funnel, and we earned every dollar back tenfold."
Rand Fishkin
Co-Founder at SparkToro
"With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. You helped us rethink the way that we're doing product marketing, along with how we're going to market between all the different disciplines across Bitly.
It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales."
Tara Robertson
CMO at Bitly
"I was so impressed at the FTF team's understanding of our product, and their ability to have meaningful, nuanced discussion about what's best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence."
Emily Castles
CTO at Boundless
"You really helped us build alignment and strategy. We were growing but churn was brutal, and we couldn't figure out why customers were leaving. We know we were delivering value, but we couldn't clearly explain what that value was… to us or our customers.
You minded through all that fluff, and helped us see exactly what our best customers cared most about. The customer research they did for us was a huge unlock. Now, it's the foundation of our product strategy, how we prioritize AI, and even my speaking gigs. The work we did with you wasn't just about copy or messaging, it sparked a total shift in how we think about delivering value.
Weston Zimmerman
Founder at SynkedUp
"Forget the Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results.
The 23% lift exceeded our expectations. It proved that focusing on customer insights and delivering the right messaging at the right time makes a measurable difference."
Ryan Chong
Senior Product Manager at Joist
"Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can't get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget the Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base."
Dan Stuart
President at Invoice Simple & Joist
"We've only just wrapped up working together, and this has already changed the way we think and talk about our product.
The way the insights were organized by Jobs to be Done was incredibly useful. I also loved how everything was oriented around business value rather than just tasks. Most of our team is pretty senior and sophisticated, so this will be really helpful for them.
The quality of work was amazing, and having an emotion-free view was very helpful."
Matt Young
CEO at UserVoice
"The value themes Forget the Funnel identified clicked with our team. Their analysis helped us understand how to better communicate our product's strengths to developers. Their messaging framework helps us speak directly to what makes our product truly valuable from the start.
The impact on our product roadmap has been huge. After our workshop, there was no ambiguity about what we work on next."
John Mahoney
CEO at Mailosaur
"Messaging has historically been difficult for us to nail because we've been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations."
Tyson Kunovsky
Co-founder & CEO at AutoCloud
"You helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing.
Second, we have an action plan for growth backed up by research (which I love)!
Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!"
Tomas Sugar
CMO at Smartlook
"This team was awesome to work with. It was amazing to have everything organized into a single source of truth that we can use to align everyone on our team.
The entire team loves the work, and we're all so inspired to build better products and solutions for customers. We will absolutely be back for more."
Lauren Lavender
CMO at HelloPrenup
"We have been super impressed with the results. I loved that we walked away with both strategic and tactical insights. I have a framework to better understand our customers and how we add value, and I also have information that I can use to tackle OKRs right now.
This has been entirely worth the investment. I'm so, so pleased with the findings and the execution. by the FTF team!"
Andrew Morton
CRO at UserVoice
"I would 110% recommend working with the your team. I've already recommended them to a few other founders!
This team does a deep dive into your company and establishes all the opportunities you're currently leaving on the table. Their expertise has brought so much value to us already — and we haven't even finished implementing all their recommendations yet."
Sarah Boland
Founder & CEO at Life Lapse
"Working with Forget the Funnel doesn't give you rich customer insights. It provides you with action able steps to take, critical changes to make, content, and processes to improve—all geared to improving customer's experience and increase the value your product provides.
My team paid tens of thousands of dollars to work with Forget the Funnel, and we earned every dollar back tenfold."
Rand Fishkin
Co-Founder at SparkToro
"With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. You helped us rethink the way that we're doing product marketing, along with how we're going to market between all the different disciplines across Bitly.
It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales."
Tara Robertson
CMO at Bitly
"I was so impressed at the FTF team's understanding of our product, and their ability to have meaningful, nuanced discussion about what's best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence."
Emily Castles
CTO at Boundless
"You really helped us build alignment and strategy. We were growing but churn was brutal, and we couldn't figure out why customers were leaving. We know we were delivering value, but we couldn't clearly explain what that value was… to us or our customers.
You minded through all that fluff, and helped us see exactly what our best customers cared most about. The customer research they did for us was a huge unlock. Now, it's the foundation of our product strategy, how we prioritize AI, and even my speaking gigs. The work we did with you wasn't just about copy or messaging, it sparked a total shift in how we think about delivering value.
Weston Zimmerman
Founder at SynkedUp
"Forget the Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results.
The 23% lift exceeded our expectations. It proved that focusing on customer insights and delivering the right messaging at the right time makes a measurable difference."
Ryan Chong
Senior Product Manager at Joist
"Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can't get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget the Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base."
Dan Stuart
President at Invoice Simple & Joist
"We've only just wrapped up working together, and this has already changed the way we think and talk about our product.
The way the insights were organized by Jobs to be Done was incredibly useful. I also loved how everything was oriented around business value rather than just tasks. Most of our team is pretty senior and sophisticated, so this will be really helpful for them.
The quality of work was amazing, and having an emotion-free view was very helpful."
Matt Young
CEO at UserVoice
"The value themes Forget the Funnel identified clicked with our team. Their analysis helped us understand how to better communicate our product's strengths to developers. Their messaging framework helps us speak directly to what makes our product truly valuable from the start.
The impact on our product roadmap has been huge. After our workshop, there was no ambiguity about what we work on next."
John Mahoney
CEO at Mailosaur
"Messaging has historically been difficult for us to nail because we've been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations."
Tyson Kunovsky
Co-founder & CEO at AutoCloud
"You helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing.
Second, we have an action plan for growth backed up by research (which I love)!
Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!"
Tomas Sugar
CMO at Smartlook
"This team was awesome to work with. It was amazing to have everything organized into a single source of truth that we can use to align everyone on our team.
The entire team loves the work, and we're all so inspired to build better products and solutions for customers. We will absolutely be back for more."
Lauren Lavender
CMO at HelloPrenup
"We have been super impressed with the results. I loved that we walked away with both strategic and tactical insights. I have a framework to better understand our customers and how we add value, and I also have information that I can use to tackle OKRs right now.
This has been entirely worth the investment. I'm so, so pleased with the findings and the execution. by the FTF team!"
Andrew Morton
CRO at UserVoice
"I would 110% recommend working with the your team. I've already recommended them to a few other founders!
This team does a deep dive into your company and establishes all the opportunities you're currently leaving on the table. Their expertise has brought so much value to us already — and we haven't even finished implementing all their recommendations yet."
Sarah Boland
Founder & CEO at Life Lapse
"Working with Forget the Funnel doesn't give you rich customer insights. It provides you with action able steps to take, critical changes to make, content, and processes to improve—all geared to improving customer's experience and increase the value your product provides.
My team paid tens of thousands of dollars to work with Forget the Funnel, and we earned every dollar back tenfold."
Rand Fishkin
Co-Founder at SparkToro
"With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. You helped us rethink the way that we're doing product marketing, along with how we're going to market between all the different disciplines across Bitly.
It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales."
Tara Robertson
CMO at Bitly
"I was so impressed at the FTF team's understanding of our product, and their ability to have meaningful, nuanced discussion about what's best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence."
Emily Castles
CTO at Boundless
"You really helped us build alignment and strategy. We were growing but churn was brutal, and we couldn't figure out why customers were leaving. We know we were delivering value, but we couldn't clearly explain what that value was… to us or our customers.
You minded through all that fluff, and helped us see exactly what our best customers cared most about. The customer research they did for us was a huge unlock. Now, it's the foundation of our product strategy, how we prioritize AI, and even my speaking gigs. The work we did with you wasn't just about copy or messaging, it sparked a total shift in how we think about delivering value.
Weston Zimmerman
Founder at SynkedUp
"Forget the Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results.
The 23% lift exceeded our expectations. It proved that focusing on customer insights and delivering the right messaging at the right time makes a measurable difference."
Ryan Chong
Senior Product Manager at Joist
"Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can't get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget the Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base."
Dan Stuart
President at Invoice Simple & Joist
"We've only just wrapped up working together, and this has already changed the way we think and talk about our product.
The way the insights were organized by Jobs to be Done was incredibly useful. I also loved how everything was oriented around business value rather than just tasks. Most of our team is pretty senior and sophisticated, so this will be really helpful for them.
The quality of work was amazing, and having an emotion-free view was very helpful."
Matt Young
CEO at UserVoice
"The value themes Forget the Funnel identified clicked with our team. Their analysis helped us understand how to better communicate our product's strengths to developers. Their messaging framework helps us speak directly to what makes our product truly valuable from the start.
The impact on our product roadmap has been huge. After our workshop, there was no ambiguity about what we work on next."
John Mahoney
CEO at Mailosaur
"Messaging has historically been difficult for us to nail because we've been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations."
Tyson Kunovsky
Co-founder & CEO at AutoCloud
"You helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing.
Second, we have an action plan for growth backed up by research (which I love)!
Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!"
Tomas Sugar
CMO at Smartlook
"This team was awesome to work with. It was amazing to have everything organized into a single source of truth that we can use to align everyone on our team.
The entire team loves the work, and we're all so inspired to build better products and solutions for customers. We will absolutely be back for more."
Lauren Lavender
CMO at HelloPrenup
"We have been super impressed with the results. I loved that we walked away with both strategic and tactical insights. I have a framework to better understand our customers and how we add value, and I also have information that I can use to tackle OKRs right now.
This has been entirely worth the investment. I'm so, so pleased with the findings and the execution. by the FTF team!"
Andrew Morton
CRO at UserVoice
"I would 110% recommend working with the your team. I've already recommended them to a few other founders!
This team does a deep dive into your company and establishes all the opportunities you're currently leaving on the table. Their expertise has brought so much value to us already — and we haven't even finished implementing all their recommendations yet."
Sarah Boland
Founder & CEO at Life Lapse
"Working with Forget the Funnel doesn't give you rich customer insights. It provides you with action able steps to take, critical changes to make, content, and processes to improve—all geared to improving customer's experience and increase the value your product provides.
My team paid tens of thousands of dollars to work with Forget the Funnel, and we earned every dollar back tenfold."
Rand Fishkin
Co-Founder at SparkToro
"With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. You helped us rethink the way that we're doing product marketing, along with how we're going to market between all the different disciplines across Bitly.
It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales."
Tara Robertson
CMO at Bitly
"I was so impressed at the FTF team's understanding of our product, and their ability to have meaningful, nuanced discussion about what's best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence."
Emily Castles
CTO at Boundless
"You really helped us build alignment and strategy. We were growing but churn was brutal, and we couldn't figure out why customers were leaving. We know we were delivering value, but we couldn't clearly explain what that value was… to us or our customers.
You minded through all that fluff, and helped us see exactly what our best customers cared most about. The customer research they did for us was a huge unlock. Now, it's the foundation of our product strategy, how we prioritize AI, and even my speaking gigs. The work we did with you wasn't just about copy or messaging, it sparked a total shift in how we think about delivering value.
Weston Zimmerman
Founder at SynkedUp
"Forget the Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results.
The 23% lift exceeded our expectations. It proved that focusing on customer insights and delivering the right messaging at the right time makes a measurable difference."
Ryan Chong
Senior Product Manager at Joist
"Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can't get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget the Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base."
Dan Stuart
President at Invoice Simple & Joist
"We've only just wrapped up working together, and this has already changed the way we think and talk about our product.
The way the insights were organized by Jobs to be Done was incredibly useful. I also loved how everything was oriented around business value rather than just tasks. Most of our team is pretty senior and sophisticated, so this will be really helpful for them.
The quality of work was amazing, and having an emotion-free view was very helpful."
Matt Young
CEO at UserVoice
"The value themes Forget the Funnel identified clicked with our team. Their analysis helped us understand how to better communicate our product's strengths to developers. Their messaging framework helps us speak directly to what makes our product truly valuable from the start.
The impact on our product roadmap has been huge. After our workshop, there was no ambiguity about what we work on next."
John Mahoney
CEO at Mailosaur
"Messaging has historically been difficult for us to nail because we've been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations."
Tyson Kunovsky
Co-founder & CEO at AutoCloud
"You helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing.
Second, we have an action plan for growth backed up by research (which I love)!
Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!"
Tomas Sugar
CMO at Smartlook
"This team was awesome to work with. It was amazing to have everything organized into a single source of truth that we can use to align everyone on our team.
The entire team loves the work, and we're all so inspired to build better products and solutions for customers. We will absolutely be back for more."
Lauren Lavender
CMO at HelloPrenup
"We have been super impressed with the results. I loved that we walked away with both strategic and tactical insights. I have a framework to better understand our customers and how we add value, and I also have information that I can use to tackle OKRs right now.
This has been entirely worth the investment. I'm so, so pleased with the findings and the execution. by the FTF team!"
Andrew Morton
CRO at UserVoice
"I would 110% recommend working with the your team. I've already recommended them to a few other founders!
This team does a deep dive into your company and establishes all the opportunities you're currently leaving on the table. Their expertise has brought so much value to us already — and we haven't even finished implementing all their recommendations yet."
Sarah Boland
Founder & CEO at Life Lapse
"Working with Forget the Funnel doesn't give you rich customer insights. It provides you with action able steps to take, critical changes to make, content, and processes to improve—all geared to improving customer's experience and increase the value your product provides.
My team paid tens of thousands of dollars to work with Forget the Funnel, and we earned every dollar back tenfold."
Rand Fishkin
Co-Founder at SparkToro
"With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. You helped us rethink the way that we're doing product marketing, along with how we're going to market between all the different disciplines across Bitly.
It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales."
Tara Robertson
CMO at Bitly
"I was so impressed at the FTF team's understanding of our product, and their ability to have meaningful, nuanced discussion about what's best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence."
Emily Castles
CTO at Boundless
"You really helped us build alignment and strategy. We were growing but churn was brutal, and we couldn't figure out why customers were leaving. We know we were delivering value, but we couldn't clearly explain what that value was… to us or our customers.
You minded through all that fluff, and helped us see exactly what our best customers cared most about. The customer research they did for us was a huge unlock. Now, it's the foundation of our product strategy, how we prioritize AI, and even my speaking gigs. The work we did with you wasn't just about copy or messaging, it sparked a total shift in how we think about delivering value.
Weston Zimmerman
Founder at SynkedUp
"Forget the Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results.
The 23% lift exceeded our expectations. It proved that focusing on customer insights and delivering the right messaging at the right time makes a measurable difference."
Ryan Chong
Senior Product Manager at Joist
"Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can't get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget the Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base."
Dan Stuart
President at Invoice Simple & Joist
"We've only just wrapped up working together, and this has already changed the way we think and talk about our product.
The way the insights were organized by Jobs to be Done was incredibly useful. I also loved how everything was oriented around business value rather than just tasks. Most of our team is pretty senior and sophisticated, so this will be really helpful for them.
The quality of work was amazing, and having an emotion-free view was very helpful."
Matt Young
CEO at UserVoice
"The value themes Forget the Funnel identified clicked with our team. Their analysis helped us understand how to better communicate our product's strengths to developers. Their messaging framework helps us speak directly to what makes our product truly valuable from the start.
The impact on our product roadmap has been huge. After our workshop, there was no ambiguity about what we work on next."
John Mahoney
CEO at Mailosaur
"Messaging has historically been difficult for us to nail because we've been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations."
Tyson Kunovsky
Co-founder & CEO at AutoCloud
"You helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing.
Second, we have an action plan for growth backed up by research (which I love)!
Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!"
Tomas Sugar
CMO at Smartlook
"This team was awesome to work with. It was amazing to have everything organized into a single source of truth that we can use to align everyone on our team.
The entire team loves the work, and we're all so inspired to build better products and solutions for customers. We will absolutely be back for more."
Lauren Lavender
CMO at HelloPrenup
"We have been super impressed with the results. I loved that we walked away with both strategic and tactical insights. I have a framework to better understand our customers and how we add value, and I also have information that I can use to tackle OKRs right now.
This has been entirely worth the investment. I'm so, so pleased with the findings and the execution. by the FTF team!"
Andrew Morton
CRO at UserVoice
"I would 110% recommend working with the your team. I've already recommended them to a few other founders!
This team does a deep dive into your company and establishes all the opportunities you're currently leaving on the table. Their expertise has brought so much value to us already — and we haven't even finished implementing all their recommendations yet."
Sarah Boland
Founder & CEO at Life Lapse
"Working with Forget the Funnel doesn't give you rich customer insights. It provides you with action able steps to take, critical changes to make, content, and processes to improve—all geared to improving customer's experience and increase the value your product provides.
My team paid tens of thousands of dollars to work with Forget the Funnel, and we earned every dollar back tenfold."
Rand Fishkin
Co-Founder at SparkToro
"With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. You helped us rethink the way that we're doing product marketing, along with how we're going to market between all the different disciplines across Bitly.
It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales."
Tara Robertson
CMO at Bitly
"I was so impressed at the FTF team's understanding of our product, and their ability to have meaningful, nuanced discussion about what's best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence."
Emily Castles
CTO at Boundless
"You really helped us build alignment and strategy. We were growing but churn was brutal, and we couldn't figure out why customers were leaving. We know we were delivering value, but we couldn't clearly explain what that value was… to us or our customers.
You minded through all that fluff, and helped us see exactly what our best customers cared most about. The customer research they did for us was a huge unlock. Now, it's the foundation of our product strategy, how we prioritize AI, and even my speaking gigs. The work we did with you wasn't just about copy or messaging, it sparked a total shift in how we think about delivering value.
Weston Zimmerman
Founder at SynkedUp
"Forget the Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results.
The 23% lift exceeded our expectations. It proved that focusing on customer insights and delivering the right messaging at the right time makes a measurable difference."
Ryan Chong
Senior Product Manager at Joist
"Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can't get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget the Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base."
Dan Stuart
President at Invoice Simple & Joist
"We've only just wrapped up working together, and this has already changed the way we think and talk about our product.
The way the insights were organized by Jobs to be Done was incredibly useful. I also loved how everything was oriented around business value rather than just tasks. Most of our team is pretty senior and sophisticated, so this will be really helpful for them.
The quality of work was amazing, and having an emotion-free view was very helpful."
Matt Young
CEO at UserVoice
"The value themes Forget the Funnel identified clicked with our team. Their analysis helped us understand how to better communicate our product's strengths to developers. Their messaging framework helps us speak directly to what makes our product truly valuable from the start.
The impact on our product roadmap has been huge. After our workshop, there was no ambiguity about what we work on next."
John Mahoney
CEO at Mailosaur
"Messaging has historically been difficult for us to nail because we've been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations."
Tyson Kunovsky
Co-founder & CEO at AutoCloud
"You helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing.
Second, we have an action plan for growth backed up by research (which I love)!
Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!"
Tomas Sugar
CMO at Smartlook
"This team was awesome to work with. It was amazing to have everything organized into a single source of truth that we can use to align everyone on our team.
The entire team loves the work, and we're all so inspired to build better products and solutions for customers. We will absolutely be back for more."
Lauren Lavender
CMO at HelloPrenup
"We have been super impressed with the results. I loved that we walked away with both strategic and tactical insights. I have a framework to better understand our customers and how we add value, and I also have information that I can use to tackle OKRs right now.
This has been entirely worth the investment. I'm so, so pleased with the findings and the execution. by the FTF team!"
Andrew Morton
CRO at UserVoice
"I would 110% recommend working with the your team. I've already recommended them to a few other founders!
This team does a deep dive into your company and establishes all the opportunities you're currently leaving on the table. Their expertise has brought so much value to us already — and we haven't even finished implementing all their recommendations yet."
Sarah Boland
Founder & CEO at Life Lapse
"Working with Forget the Funnel doesn't give you rich customer insights. It provides you with action able steps to take, critical changes to make, content, and processes to improve—all geared to improving customer's experience and increase the value your product provides.
My team paid tens of thousands of dollars to work with Forget the Funnel, and we earned every dollar back tenfold."
Rand Fishkin
Co-Founder at SparkToro
"With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. You helped us rethink the way that we're doing product marketing, along with how we're going to market between all the different disciplines across Bitly.
It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales."
Tara Robertson
CMO at Bitly
"I was so impressed at the FTF team's understanding of our product, and their ability to have meaningful, nuanced discussion about what's best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence."
Emily Castles
CTO at Boundless
"You really helped us build alignment and strategy. We were growing but churn was brutal, and we couldn't figure out why customers were leaving. We know we were delivering value, but we couldn't clearly explain what that value was… to us or our customers.
You minded through all that fluff, and helped us see exactly what our best customers cared most about. The customer research they did for us was a huge unlock. Now, it's the foundation of our product strategy, how we prioritize AI, and even my speaking gigs. The work we did with you wasn't just about copy or messaging, it sparked a total shift in how we think about delivering value.
Weston Zimmerman
Founder at SynkedUp
"Forget the Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results.
The 23% lift exceeded our expectations. It proved that focusing on customer insights and delivering the right messaging at the right time makes a measurable difference."
Ryan Chong
Senior Product Manager at Joist
Frequently Asked Questions about our Sprints
Do you only work with PLG SaaS companies?
Do you only work with PLG SaaS companies?
We primarily work with product-led companies and companies that leverage their product to acquire customers.
If you use a trial/freemium model in combination with a sales team to acquire and onboard customers, we're a great fit and have 15 years of experience working with SaaS products like yours.
Our goal is to learn what the highest converting customer experience is for your ideal customers, whether product-led, sales-led, or some combination of the two (like product-led sales). If that sounds good to you, you should book a call.
We're probably not the right fit for you if you're only leveraging an outbound motion to acquire customers. That's because we rely on the context and circumstances that lead to customers experiencing the problem you solve and seeking out a solution.
What inputs and research methods do you use to make positioning, messaging and growth recommendations?
Every team and product we work with is unique. We use a combination of many sources to guide our strategic recommendations.
Here are a few: Business objectives, team learning goals, team interviews, customer interviews, customer surveys, AI-moderated customer studies, website surveys, sales call recordings, previous research reviews, competitive research, and more broad market research. In some cases we may also recommend churn interviews at an additional cost.
We also, of course, rely on our decades of experience working with hundreds of SaaS teams.
If you have more questions about this (including whether or not we can use research you already conducted), book a call.
Do you learn from churned customers?
Do you learn from churned customers?
This is a great question! We only run churn interviews after or in tandem with initial research.
And the reason is simple: Before win/loss analysis can be useful, we must first learn who an ideal customer is and what they care about. Without that intel, it would be too hard to identify qualified customers to learn from in order to ensure we were not learning from or optimizing for bad-fit customers.
If you have more questions, book a call and we can go over the details.
This is a great question! We only run churn interviews after or in tandem with initial research.
And the reason is simple: Before win/loss analysis can be useful, we must first learn who an ideal customer is and what they care about. Without that intel, it would be too hard to identify qualified customers to learn from in order to ensure we were not learning from or optimizing for bad-fit customers.
If you have more questions, book a call and we can go over the details.
This is a great question! We only run churn interviews after or in tandem with initial research.
And the reason is simple: Before win/loss analysis can be useful, we must first learn who an ideal customer is and what they care about. Without that intel, it would be too hard to identify qualified customers to learn from in order to ensure we were not learning from or optimizing for bad-fit customers.
If you have more questions, book a call and we can go over the details.
Do you work with companies that are pre-revenue?
Do you work with companies that are pre-revenue?
If you don't have any paying customers yet, you aren't a fit to work with us. That's because we rely on market signals, including customer research, to identify and define your best-fit customer so that we can help you get more of them. Without customers, you're better off leveraging target market research and audience research.
That said, we do offer many free and low-cost options like the Forget The Funnel book, podcast and resource library.
Do you work with non-SaaS businesses?
Do you work with non-SaaS businesses?
If you have a recurring revenue business model (subscription-based, member-based, etc) and you have happily paying customers, we would be happy to explore working with you. In fact, we have worked with many membership based businesses over the years including ecommerce, communities and training-based businesses. To see if there's a fit, book a call.
You already know something needs to change. Let's figure out exactly what.
Book a 30-minute intro call. Tell us what's broken. Walk away knowing exactly what needs to happen next.
✭ ✭ ✭ ✭ ✭ Trusted by best-in-class technology companies
"We learned so much. The organized structure of the workshop, from processing customer insights to solutions brainstorming, helped align our team quickly."
Abhijeet Vijayvergiya · Co-Founder & CEO, Nektar
You already know something needs to change. Let's figure out exactly what.
We help align your cross-functional teams and prioritize initiatives to accelerate growth (and revenue).
✭ ✭ ✭ ✭ ✭ Trusted by best-in-class technology companies
"We learned so much. The organized structure of the workshop, from processing customer insights to solutions brainstorming, helped align our team quickly."
Abhijeet Vijayvergiya · Co-Founder & CEO, Nektar
You already know something needs to change. Let's figure out exactly what.
Book a 30-minute intro call. Tell us what's broken. Walk away knowing exactly what needs to happen next.
✭ ✭ ✭ ✭ ✭ Trusted by best-in-class technology companies
"We learned so much. The organized structure of the workshop, from processing customer insights to solutions brainstorming, helped align our team quickly."
Abhijeet Vijayvergiya · Co-Founder & CEO, Nektar
Customer-Led is the consultancy led by Gia Laudi, author of the best-selling book Forget The Funnel and the creator of the Customer-Led Growth™ framework.
copyright 2026 All rights Reserved.
Customer-Led is the consultancy led by Gia Laudi, author of the best-selling book Forget The Funnel and the creator of the Customer-Led Growth™ framework.
copyright 2026 All rights Reserved.